Put a burning Word in my heart and a Bible in my hands, and everything shifts. I don’t just speak—I stir. With every God-breathed word, impartation happens, and transformation follows.

I’m not here to impress you—I’m here to empower you. I know what it’s like to feel stuck, broken, and overlooked. But I also know the power of God to heal your soul, renew your mind, and launch you into the life you were created for.

Whether I’m teaching, coaching, preaching, or just having a heart-to-heart—I’m all in. Because when the Holy Spirit speaks, something inside you wakes up. That’s what we do here at Shift Today Ministries. We awaken, we align, and we activate.

So if you’re ready to believe again, build something that lasts, and become the whole person God always intended—you’re in the right place.

From the Chair to the Calling
In 1995, I answered God’s call—and I’ve never looked back. I trained under Apostle Frederick K.C. Price at the Ministry Training Institute and continued building strong biblical foundations to strengthen my walk and sharpen my calling. By 2012, I was licensed and ordained as a minister, and what began as Mrs. Ministries—originally created to support wives—expanded into Shift Today Ministries: a movement, a mission, and a gathering place for believers who know there’s more and are ready to move forward in their destiny in Christ. Every teaching is rooted in biblical principles and practical faith, crafted to help believers believe again, build what lasts, and become whole—spirit, soul, and life—in Christ.

Before leading and teaching God's Word at Shift Today Ministries, I spent 32 years as a salon owner—an industry pioneer who built beauty businesses from the ground up. But even then, it wasn’t just about styling hair. Behind every chair was a ministry moment—where healing flowed, truth was spoken, and destinies were affirmed. That season shaped my sensitivity, sharpened my voice, and prepared me for this one. Now, as a part-time Transformation Success Coach and business consultant, I help others activate their God-given purpose, grow with confidence, and experience breakthrough—personally, spiritually, and professionally.

This Isn’t Church as Usual—It’s Real Transformation
At Shift Today Ministries, we don’t play church—we live transformed. Every message, gathering, and broadcast is Spirit-led, designed to breathe life into dry places and equip believers to walk boldly, love deeply, and live beyond Sunday. Through Shift Today with Nina D. Roach and our growing library of devotionals and discipleship tools, we empower everyday believers to reflect Jesus in real life. And our impact reaches beyond the screen—through trusted partnerships like A21, Convoy of Hope, Mercy Ships, Shepherd’s Pantry, and CUFI, we extend God’s tangible love to a hurting world through practical aid and gospel truth.

Beyond the Mic, the Ministry, and the Meetings
Offstage and offline, I’m simply Nina—wife to my best friend Frank for over 40 years, mom to two incredible sons, and proud “bonus mama” to two beautiful—rockstar women raising our seven joy-filled grand-loves. I treasure the simple things: skating, hiking, sipping a quiet cup of tea with a good book, and having deep, soul-nourishing conversations with my circle of lifelong girlfriends. My life isn’t perfect, but it’s living proof that God’s grace transforms and restores what once felt impossible.

Let’s Shift Together
If you’re ready to tap into your story rewritten by God in Christ—I'm ready to walk it with you. Whether it’s through the Word, a clarity session, or transformational coaching and consulting, I’m here to help you take inspired action, align with heaven’s design, and live as the masterpiece God created you to be. This is your moment. No more delay. No more doubt. This is your shift—starting today.